More than XP. More than one day.

An initial 40 minute presentation will highlight the principal drivers behind the need for businesses to reconfigure ever faster to meet changing market demand. On the supply side this will include a brief survey of:
- how increased competition accelerates commoditisation and places increasing emphasis on the customer experience
- how customers’ switching costs and are reducing
- how this impacts the product lifecycle and producer margins

On the demand side it will review the causes of ever increasing market clock rate and rapidly changing customer expectation, including:
- the accelerating socio-technical paradigm
- innovation by customers
- increasing tribalisation

Bringing these together it will point towards a future in which businesses are compelled to switch distribution and service channels rapidly, so as to maintain margins. And it will suggest that only the ability to adapt customer experience in the light of changing expectation and preferred channels will restore loyalty, maintain margins, and increase profits. On top of this this it will speculate as to the probability that the required speed of response will approach near real time, and how soon this might occur.

With this background in mind, delegates will be asked to form mixed groups of customers, managers and developers and to spend 30 mins reviewing how Agile techniques could be harnessed to:
- reconfigure customer interfaces, processes and systems in response to changing expectation…
- …and to switch demand into lower cost channels as margins fall
and to do all this in close to real time.

In the final 20 mins the groups will be asked to present and discuss their findings, and to offer suggestions as to what information might be needed and what management skills will be most important.